Elements Turnkey — Building the digital infrastructure behind a turnkey business.
How EBS built a structured digital and lead-generation system to help Elements Turnkey generate, qualify and manage new business opportunities.
- Industry
- Turnkey Construction & Interior Execution
- Client
- Elements Turnkey
- EBS Work
- Digital + Growth
A broad project business needed a structured way to generate and manage opportunities.
Elements Turnkey works across residential, commercial, institutional, industrial and infrastructure projects.
With multiple project categories and customer requirements, the business needed a structured digital acquisition process that could bring relevant enquiries into a consistent lead-management workflow.
EBS focused on building the acquisition and qualification process around the business's sales requirements.
A structured acquisition and lead-management process.
Digital Presence
Social content and digital communication designed to present the business and its capabilities.
Meta Advertising
Monthly Meta advertising campaigns focused on generating relevant business enquiries.
Lead Qualification
A defined process for validating and qualifying incoming leads.
Appointment Scheduling
Qualified opportunities are progressed toward conversations and appointments with the Elements Turnkey team.
Lead Reporting
Shared reporting to maintain visibility over lead activity and campaign performance.
CRM & Automation
GHL-based lead management and automation used where applicable within the workflow.
From digital visibility to qualified opportunity.
- Social & Digital Presence
- Meta Ads
- Lead Capture
- Lead Validation
- Qualification
- Appointment
A repeatable process for generating and managing new enquiries.
EBS established a structured monthly acquisition workflow covering campaign management, lead validation, qualification and appointment scheduling, with reporting shared between EBS and the Elements Turnkey team.
The engagement includes a target of 10–12 validated leads per month. This is a delivery target, not a verified performance result.
EBS connects paid media, digital experiences, lead capture, CRM and follow-up into a connected acquisition system.
Ready to build a more connected acquisition system?
Tell us where your customer journey is breaking down. EBS can help identify the technology and systems needed to improve it.