Core Carat — Building a connected growth system for a modern jewellery brand.
How EBS connected content, paid acquisition, lead management, CRM and follow-up into a more structured customer acquisition system for Core Carat.
- Industry
- Jewellery
- Client
- Core Carat
- EBS Work
- Technology + Growth
A growing jewellery brand needed a more connected way to manage demand.
Core Carat operates in the lab-grown diamond and jewellery market, where customers can discover products through multiple digital channels before beginning a sales conversation.
EBS was brought in to connect the activities behind customer acquisition — from social content and paid campaigns through lead capture, CRM management and sales follow-up.
The goal was to create a more structured system for managing enquiries and moving prospects through the sales process.
A connected acquisition and customer management system.
EBS combined digital content, Meta advertising, lead capture, CRM and automated follow-up into a connected workflow designed around Core Carat's sales process.
Social & Content
Ongoing Instagram and Facebook content designed around Core Carat's products and positioning.
Meta Advertising
Prospecting and retargeting campaigns designed to bring relevant jewellery buyers into the customer journey.
Lead Capture
Enquiries from Meta, Instagram, Facebook, website, WhatsApp, Google, phone and referrals brought into the lead-management process.
CRM & Pipeline
A structured CRM and sales pipeline to manage opportunities from initial enquiry through the sales process.
Automated Follow-up
Automated acknowledgements, notifications, tasks and follow-up sequences to support the sales team.
Reporting & Optimisation
Lead, campaign, sales and salesperson visibility to support ongoing optimisation.
From attention to opportunity — one connected customer journey.
- Content & Paid Media
- Lead Capture
- CRM & Pipeline
- Qualification
- Follow-up
- Sales Conversation
A more structured system for managing jewellery enquiries.
The engagement brought acquisition, lead management and sales follow-up into a more connected operating workflow — giving Core Carat a structured foundation for managing customer enquiries and opportunities.
Performance metrics are not publicly disclosed.
CaratIQ is EBS technology built around the workflows of modern jewellery businesses.
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