Amaati Living — Building the digital foundation for B2B and B2C furniture growth.
How EBS is building the digital commerce infrastructure for a furniture business serving both interior designers and end customers.
- Industry
- Furniture
- Client
- Amaati Living
- EBS Work
- Digital Commerce + Growth
One furniture business. Two customer journeys.
Amaati Living operates across both B2B and B2C markets, with furniture sourced from manufacturers in China and distributed through warehouses across India.
The digital experience therefore needs to support two different customer journeys — interior designers looking for furniture solutions and consumers looking to purchase.
EBS is building the technology foundation around these two audiences.
A digital commerce system designed for B2B and B2C.
E-commerce Website
A new digital commerce experience designed around Amaati Living's products and brand.
B2C Customer Journey
A purchase-oriented experience designed for individual customers browsing and buying furniture.
B2B Customer Journey
A separate journey designed around interior designers and professional furniture requirements.
Product Experience
Structured product presentation designed to support discovery, evaluation and enquiry.
Lead Capture
Digital enquiry pathways designed to capture opportunities from both customer groups.
CRM & Automation
Technology infrastructure to support lead management and ongoing customer communication.
Two customer journeys. One connected digital system.
- B2C Customer
- E-commerce Experience
- Product Discovery
- Purchase
- B2B Customer
- Professional Experience
- Product Discovery
- Enquiry
- Sales Conversation
A digital foundation built for the next stage of Amaati Living's growth.
EBS is building the technology infrastructure required for Amaati Living to operate digital customer journeys across both B2B and B2C markets, with the website, lead capture, CRM and automation designed as connected parts of the system.
The engagement is ongoing; performance outcomes are not yet being claimed.
EBS builds digital commerce and customer acquisition systems around the way businesses actually sell.
Building something that needs more than a website?
EBS builds digital experiences, growth systems and technology around the way your business actually works.